My work

Marketing communications | Public relations | Content strategy | Project management | Business analysis | Copywriting

Self-employment & personal projects

Promofon (2024.)

Owner

Promofon is sole proprietorship established to meet the increasing demand for my expertise in public relations, short-form video content creation, CMO as a service and social media strategy.

In addition to Promofon, I played a key role in the creation of NoCapp, the first agency specialized in UGC and activation short-form video content.

Notable clients:

•Keindl Sport - short form content & public relations

•Real Grupa - short form content

•Novi prostori kulture - public relations, social media

Klippy

Co-founder, CMO

Klippy is my passion project that was created during the pandemic and has gained quite a lot of attention since it started. Klippy is a B2C entertainment industry digital application that creates a new market for the exchange of services between celebrities and their fans. Through Klippy, celebrities can record a short video clip for their fan base in exchange for a fee.

Klippy facts:

Funded by the biggest VC startup fund – Fil Rouge Capital (Two rounds of investment)
Acquired more than 2000 users who used the app regularly
More than 150 celebrities and influencers from Balkan region joined the platform.

Klippy projects:

Klippy & Poduzetnik magazine
- Top Croatian entrepreneurs have joined Klippy, answering business questions from other entrepreneurs and giving them business advice.
  (Read more)

Klippy & 24sata

Along with 24sata and influencer platform Joomboos, Klippy united the creators and raised money for the Banovina region with media support. (Read more)

Klippy in the media:

Poduzetnički mindset (video)

Poduzetnik.biz: "Na ovom digitalnom igralištu uvijek pobjeđuje najbolji ‘OMG trenutak’!

Journal.hr: "Jeste li već čuli za KLIPPY? Evo zašto je ovo najzabavnija aplikacija na tržištu!"

After creating an iOS app, Android app and a web platform, Klippy is currently in a dormant phase and it's not accessible to the public.

Uptown Records

Public relations | Project management | Business analysis

As a big music enthusiast, along with a few music colleagues, I founded an independent record label called Uptown Records. Through it, we presented our own music projects and the projects of our fellow musician colleagues. After several years of operation, we decided to take a step further.

In order to bring freshness to the domestic music scene, we combined knowledge in marketing, communication, and new technologies to create the first Croatian record label with a focus on blockchain and NFT technology.

Under the label Uptown Records, we presented the first Croatian NFT music album - "The Lost Files" by trap group KUKU$.

Uptown Records in the media:

Glazba.hr_"Uptown Records: NFT otvara fanovima novo zanimanje – investitor u glazbi"
24sata.hr: "KUKU$ objavio prvi NFT album na domaćoj glazbenoj sceni"
Muzika.hr:"KUKU$ 'The Lost Files': Recenzija NFT albuma koji je izašao u samo 50 primjeraka

Public relations

Corporate public relations (404 agency)

Strategic communication | Media relations | Public Affairs | Crisis communications | Internal communications

As a Public Relations Specialist, I have had the opportunity to work with a diverse range of clients and assist them in creating effective communication strategies for media and other channels. I am responsible for planning and executing various projects and providing strategic consultations to clients. This experience has allowed me to develop a strong understanding of the industry and sharpened my skills in public relations and project management.

Some projects in the media:

Jutarnji list

Večernji list

24sata
Journal.hr

Notable clients:

Music marketing & communications (Universal Music Group / Freelance)

Ever since my high school days, music has been my great passion. From then until today I have been deeply involved in music industry and have personally worked with a lot of different music artists such as: Albina, Damir Kedžo, Ivana Kindl, Vinko Ćemeraš, Filip Rudan, Kuku$, Frenkie, Pravila Igre and many more.

I was in charge of artist's online and offline branding, promotion of their releases, acquiring sponsorships, content creation and marketing communications across all media and social platforms.

By combining various promotional activities, the goal was to push artists into the media, charts and radio airplay while constantly creating buzz around them. Also, the goal was to make sure that their base of followers grew successfully with every promotional activity.

Activity example

Client: Bruto Geto

Task: Secure a place in the media and on music portals / blogs quickly and in an interesting way for a small, relatively unknown band.

Activity: Using the interesting and intriguing communication of the band, an open letter was written for Tonči Huljić at the time he was in the spotlight. An open letter with the band's signature was sent to the media and music portals.

Examples:
DOP MAGAZIN

SOUND REPORT

Result

Client got a lot of media coverage, new fans and booking requests + received a response from Tonči Huljić himself, which sparked a debate among the audience. (Read more)

Content production (other)

Every full-time position I have had so far required me to create content (text, audio, video…) that would engage with the audience. See below for some of the examples:

404

Assistance in creating and implementing TikTok strategy for the agency's social media networks. Assistance in creating content for clients' TikTok channels as needed.

Media marketing